A well-conceived vision consists of two major components — core ideology and an envisioned future. Notice the direct parallel to the fundamental “preserve the core/stimulate progress” dynamic.
A good vision builds on the interplay between these two complementary yin-and-yang forces: it defines “what we stand for and why we exist” that does not change (the core ideology) and sets forth “what we aspire to become, to achieve, to create” that will require significant change and progress to attain (the envisioned future).
To pursue the vision means to create organizational and strategic alignment to preserve the core ideology and stimulate progress toward the envisioned future. Alignment brings the vision to life, translating it from good intentions to concrete reality.
— Built to Last: Successful Habits of Visionary Companies by Jim Collins, Jerry I. Porras