Attaining alignment is not just a process of adding new things; it is also a never-ending process of identifying and doggedly correcting misalignments that push a company away from its core ideology or impede progress. If the building layout impedes progress, change the building layout or move. If the strategy is misaligned with the core, change the strategy.

If the organization structure inhibits progress, change the organization structure. If the incentive system rewards behavior inconsistent with the core, change the incentive system. Keep in mind that the only sacred cow in a visionary company is its core ideology. Anything else can be changed or eliminated.

— Built to Last: Successful Habits of Visionary Companies by Jim Collins, Jerry I. Porras