Care — about your customers, about your employees, about your brand — with everything you’ve got. Erase any lines in the sand — don’t be afraid of what’s new or unfamiliar. Show up first to market whenever possible, early the rest of the time. Instill a culture of caring into your business by:
– Being self-aware
– Mentally committing to change
– Setting the tone through your words and actions
– Investing in your employees
– Hiring culturally compatible DNA, and spotting it within your existing team
– Being authentic — whether online or offline, say what you mean, and mean what you say
– Empowering your people to be forthright, creative, and generous
— The Thank You Economy by Gary Vaynerchuk