I think of product culture along two dimensions.
The first dimension is whether the company can consistently innovate to come up with valuable solutions for their customers. This is what product discovery is all about.
The second dimension is execution. It doesn’t matter how great the ideas are if you can’t get a productized, shippable version delivered to your customers. This is what product delivery is all about.
— INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) by Marty Cagan