Innovation is mysterious. Inspiration is largely unpredictable. But it’s obvious from all the success we see in the marketplace that we can rise to the occasion. Once the habit is ingrained and you become the starter, the center of the circle, you will find more and more things to notice, to instigate, and to initiate. Momentum builds and you get better at generating it. If you go to bed at night knowing that people are expecting you to initiate things all day the next day, you’ll wake up with a list. And as you create a culture of people who are always seeking to connect and improve and poke, the bar gets raised.
— Poke the Box by Seth Godin