RAFFIAPALM

Resources for product teams from industry experts.

It’s time to start looking at early tech adopters as a micro group, maybe even your most valuable consumer, because if you can get them on your side, they’ll do a lot of work for you. You put in the heart and the sweat, and they will reward you with untold amounts of earned media in the form of press, talk, and visibility.

— The Thank You Economy by Gary Vaynerchuk

Source: Amazon Kindle

Related Stories and Excerpts:

  1. Good teams have product, design, and engineering sit side by side, and they embrace the give and take between the functionality, the user experience, and the enabling technology. Good teams get their inspiration and product ideas from their vision and objectives, from observing customers’ struggle, from analyzing the data customers generate from using their product, and from constantly seeking to apply new technology to solve real problems. Good teams understand who each of their key stakeholders are, they understand the constraints that these stakeholders operate in, and they are committed to inventing solutions that work not just for users […]
  2. Iterate Live long and prosper, said Sojuku as he stepped out of the meeting room. Peace and long life, I replied. Sojuku is a big fan of Star Trek. I could care less about Star Trek, but anything to make the man smile and continue feeling good about the work he puts in to enable our customers to share data about their lives and commerce. “Another shot of whiskey before you hit the streets?” “Yeah, why not!” I like the view from here. Our office overlooks the ocean, and we were fortunate to get a beautiful view of it right […]
  3. One of the keys to breaking into a new market is to establish a strong word-of-mouth reputation among buyers. Numerous studies have shown that in the high-tech buying process, word of mouth is the number-one source of information that buyers reference, both at the beginning of the sales cycle, to establish their “long lists,” and at the end, when they are paring down their short ones. Now, for word of mouth to develop in any particular marketplace, there must be a critical mass of informed individuals who meet from time to time and, in exchanging views, reinforce the product’s […]
  4. Alignment means that managers should explicitly seek and highlight the commonality between the company’s purpose and values and the employee’s career purpose and values. Some obvious commonality emerges naturally: both sides thrive on progress. Companies want to launch new products, grow their market share, and expand into new markets; employees want to take on new responsibilities, increase their capabilities, and yes, make more money. In other words, both company and employee want to be on a winning team. But zoom in a bit more, and differences appear. Perhaps the employee has a side interest in early childhood education, but […]
  5. When you are in the product development world, you become immersed in your own stuff, and it’s hard to keep in mind the fact that the customers you go out and see spend very little time with your product,” says Dowell. “They know the experience of it then and there. But they don’t have any history with it, and it’s hard for them to imagine a future with it, especially if it’s something very different “…” It looked different. There was nothing familiar about it. Maybe the word ‘ugly’ was just a proxy for ‘different.’ — Blink: The Power […]

In:

Topics: , , , , ,