On the current internet, nearly every online “unit of content,” from a photo to text, audio file, or video, can be transferred between social platforms, databases, cloud providers, content management systems, web domains, hosting companies, and more. Code is mostly transferrable, too. Despite this, it’s obvious that content-focused online platforms aren’t struggling to build a multi-billion-dollar (or trillion-dollar) business. These companies don’t need to “own” a user’s content in order to produce a flywheel based around its consumption.
— The Metaverse: And How It Will Revolutionize Everything by Matthew Ball