‘Story’ is defined as ‘a narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader’. This limiting definition sells ‘story’ short.

Traditionally, in business and career development, we’ve primarily used our stories as communication tactics — ways to get people to see us — while overlooking the opportunity to leverage them to help us see ourselves more clearly.

Far from just being a way to differentiate us, our stories can help us to decide, plan, lead, sell, inspire, influence, persuade, rally, create value, build trust, foster connection and succeed by building better, more purposeful organisations and lives. Our stories can shape who we are.

— Story Driven: You don’t need to compete when you know who you are by Bernadette Jiwa