Surround your disruptive core product, the thing that got you to the dance, with a whole product that solves the target customer’s problem end to end. That will keep you on the dance floor for a long time to come. The way you design a whole product is to work backward from the target customer’s use case, filling in the blanks as you go along, either with new R&D, an acquisition, a partnership, or an alliance.

— Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore