The story of a new product, from conception to widespread use and high market share, is usually one of ups and downs. There are so many facets of business to learn, from production to sales to marketing, that for novice businesspeople trying to turn their great idea into a successful sales story, there are usually a few mistakes along the way.

In addition, we often have to manage traversing our own peaks and valleys while trying to ensure that our current capacities don’t limit our ability to climb a higher peak. Using the lens of global and local maxima shows that often in bringing a new product to market, there are many times the owners reach a peak of success only to have to go down to a local minimum as they take on the next challenging climb.

— The Great Mental Models Volume 3: Systems and Mathematics by Rhiannon Beaubien, Rosie Leizrowice