RAFFIAPALM

Resources for product teams from industry experts.

To be creative, to create something that doesn’t already exist in the mind, is becoming more and more difficult. If not impossible. The basic approach of positioning is not to create something new and different but to manipulate what’s already up there in the mind, to retie the connections that already exist.

— Positioning: The Battle for Your Mind by Al Ries, Jack Trout

Source: Amazon Kindle

Related Stories and Excerpts:

  1. As companies tend to innovate faster than their customers’ needs evolve, most organizations eventually end up producing products or services that are actually too sophisticated, too expensive, and too complicated for many customers in their market. Companies pursue these ‘sustaining innovations’ at the higher tiers of their markets because this is what has historically helped them succeed: by charging the highest prices to their most demanding and sophisticated customers at the top of the market, companies will achieve the greatest profitability.” Among them are new technologies and platforms. — The Startup Way: How Modern Companies Use Entrepreneurial Management to […]
  2. In epidemics, the messenger matters: messengers are what make something spread. But the content of the message matters too. And the specific quality that a message needs to be successful is the quality of “stickiness.” Is the message—or the food, or the movie, or the product—memorable? Is it so memorable, in fact, that it can create change, that it can spur someone to action? — The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Source: Amazon Kindle […]
  3. Build I walked the candidate into our meeting room. “Welcome to Mozi Labs” I said, as I signaled for her to sit in front of our panel. “I will inform the rest of the team that you made it here safely so that we can start the interview. The weather is really bad outside, I hope that you did not have too much trouble finding our office?” “No,” she responded. “I was so excited about this interview that I made a trip in advance yesterday to ensure that I would be able to find my way easily.” Way to win […]
  4. Being curious means asking questions about why things work the way they do, and embracing unfamiliar situations or topics with a sense of wonder. Being observant means training yourself to see the details that most others often miss. Being fickle means capturing ideas without feeling the need to fully understand or analyze them in that moment. Being thoughtful means taking the time to reflect on a point of view and share it in a considered way. Being elegant means developing your ability to describe a concept in a beautiful and simple way for easy understanding. — Non-Obvious: How to […]
  5. The future is hard to predict, even for pioneers. We are now on the cusp of the Metaverse, but consider one last time, the last two eras of computing and networking. Even the most ardent believers in the internet struggled to imagine a future in which there might be billions of web pages across millions of web servers, 300 billion emails per day, with billions of daily users, and a single network, Facebook, counting over three billion monthly users and two billion per day. — The Metaverse: And How It Will Revolutionize Everything by Matthew Ball Source: Amazon Kindle […]

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