RAFFIAPALM

Resources for product teams from industry experts.

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  • A product is viral if its core functionality encourages users to invite their friends to become users too. This is how Facebook and PayPal both grew quickly: every time someone shares with a friend or makes a payment, they naturally invite more and more people into the network.

    This isn’t just cheap — it’s fast, too. If every new user leads to more than one additional user, you can achieve a chain reaction of exponential growth. The ideal viral loop should be as quick and frictionless as possible.

    — Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel, Blake Masters

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  • Customer Success: Some tech companies have what’s referred to as a high‐touch model of helping their customers, and some have a low‐touch model. You need to understand what your company’s customer success strategy is, and you need to ensure that your products are aligned with that strategy. Again, if you are proposing something that would represent a change, you’ll want to sit down with leadership and discuss the options.

    — INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) by Marty Cagan

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  • Incubation can be particularly helpful after hearing other people’s ideas. You may not think of new ideas right away, but odds are, your brain is still working on it in the background. So, if you get stuck, sleep on it. Tomorrow will likely bring fresh ideas. Another common way of getting unstuck is to look to analogous products for inspiration.

    For many product teams, this means competitive research. You should draw inspiration from your competitors, but look broader than that. Many innovative ideas come from unrelated domains.

    — Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa Torres

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  • One of the things I have come to believe strongly is that culture is real; it’s also incredibly important, and it’s something that many people don’t understand at all. It’s both an easy, natural consequence of your company’s evolution and something that can quickly become a problem if you don’t tend to it.

    Consciously guiding the culture of your team is part of a leader’s job, and to do this well, you need to understand what it means in the first place. So what is culture? Culture is the generally unspoken shared rules of a community.

    — The Manager’s Path: A Guide for Tech Leaders Navigating Growth and Change by Camille Fournier

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  • Opportunities framed from your company’s perspective: Product teams think about their product and business all day every day. It’s easy to get stuck thinking from your company’s perspective rather than your customers’ perspective. However, if we want to be truly human-centered, solving customer needs while creating value for the business, we need to frame opportunities from our customers’ perspective.

    No customer would ever say, “I wish I had more streaming entertainment subscriptions.” But they might say, “I want access to more compelling content.” Review each opportunity on your tree and ask, “Have we heard this in interviews?” If you had to add opportunities to support the structure of your tree, you might ask, “Can I imagine a customer saying this?” Or are we just wishing a customer would say this?

    — Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa Torres

    Source: Amazon Kindle
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