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  • Personal recommendations go a long way. We trust the judgment of others. It’s part of the fabric of strong cultures. But we don’t trust the judgment of just anyone. We are more likely to trust those who share our values and beliefs. When we believe someone has our best interest in mind because it is in their benefit to do so, the whole group benefits. The advancements of societies were based a great deal on the trust between those with a common set of values and beliefs.

    — Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

  • The best stories, then, the stories that transcend time and place, are more than simply entertaining — they are in some way useful to us, children and adults alike. They help us work through unconscious pressures and deal with fear, anger, and anxiety, and they lend expression to deep yearnings we are often unable to articulate or even identify. They may be cloaked in quite contemporary dress — and the “delivery system” may be a film, a well-told joke, or a 30-second commercial — but if it provides this kind of profound value or utility, it will move us powerfully.

    — The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pearson

  • We join spokes together in a wheel, but it is the center hole that makes the wagon move.

    We shape clay into a pot, but it is the emptiness inside that holds whatever we want.

    We hammer wood for a house, but it is the inner space that makes it livable.

    We work with being, but non-being is what we use.

    — The Creative Code: The Mysteries of the Creative World Revealed by Noam Manella

  • Now that brands are touchable, there’s no reason to think that with some creativity, they can’t create the same emotions as a sports team or a pop culture event. The brand that touches and creates the most emotion wins.

    — The Thank You Economy by Gary Vaynerchuk

  • While it is perhaps counterintuitive that Customer Success should have a close working relationship with the Product team, this is absolutely the case. Because Customer Success is highly attuned to how value is being created (or not) for the customer, having a tight feedback loop into the Product roadmap is essential. As a bare minimum, CSMs should participate in feature planning sessions. More formally, the product ticketing queue should include a Customer Success track for features that need to be prioritized.

    — Farm Don’t Hunt: The Definitive Guide to Customer Success by Guy Nirpaz, Fernando Pizarro

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