Trust comes from being a part of a culture or organization with a common set of values and beliefs. Trust is maintained when the values and beliefs are actively managed. If companies do not actively work to keep their Golden Circle in balance — clarity, discipline and consistency — then trust starts to break down. A company, indeed any organization, must work actively to remind everyone WHY the company exists. WHY it was founded in the first place. What it believes.
They need to hold everyone in the company accountable to the values and guiding principles. It’s not enough to just write them on the wall — that’s passive. Bonuses and incentives must revolve around them. The company must serve those whom they wish to serve it.
— Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek