When trying to influence others, having a conceptual framework and a way of presenting it that sticks in people’s minds is very helpful, especially when you are talking to people unfamiliar with the concept. This framework is also effective in conveying the important point that diversity, equity, and inclusion are not merely about principles and wanting to do good, but about translating those principles into action—putting people and processes in place that are crucial for developing inclusive products.

— Building For Everyone: Expand Your Market With Design Practices From Google’s Product Inclusion Team by Annie Jean-Baptiste