When we assess our choices, we’ll take the inside view by default. We’ll consider the information in the spotlight and use it to form quick impressions. “…” What we’ve seen, though, is that we can correct this bias by doing two things: zooming out and zooming in.

When we zoom out, we take the outside view, learning from the experiences of others who have made choices like the one we’re facing. When we zoom in, we take a close-up of the situation, looking for “color” that could inform our decision. Either strategy is helpful, and either one will add insight in a way that conference-room pontificating rarely will. When possible, we should do both.

— Decisive: How to Make Better Choices in Life and Work by Chip Heath, Dan Heath