Continuous transformation—an organization’s capability to test and learn from experiments having to do with its own structure and processes, promoting the best-proven techniques company-wide while limiting or discarding the rest—is what will give that organization the ability to thrive in the modern era.

It’s my last suggestion as an addition to the toolbox of the entrepreneurial management function. Let’s formalize and systematize that approach, so that we build up a critical mass of like-minded entrepreneurs who can tackle the full heterogeneous range of challenges we’re likely to face in the twenty-first century and beyond.

— The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth by Eric Ries