Envisioned future — the second primary component of the vision framework — consists of two parts: a ten-to thirty-year “Big Hairy Audacious Goal” and vivid descriptions of what it will be like when the organization achieves the BHAG. We selected the phrase “envisioned future,” recognizing that it contains a paradox. On the one hand, it conveys a sense of concreteness — something vivid and real; you can see it, touch it, feel it. On the other hand, it portrays a time yet unrealized — a dream, hope, or aspiration.

— Built to Last: Successful Habits of Visionary Companies by Jim Collins, Jerry I. Porras