RAFFIAPALM

Resources for product teams from industry experts.

Go out and find some real people. Listen to their stories. Don’t ask for the main point. Let the story run its course. Like flowing water, it will find its own way, at its own pace. And if you’ve got patience, you’ll learn more than you might imagine.

—Tom Kelley, General Manager, IDEO

Related Stories and Excerpts:

  1. So what do you do when there is a real need for a culture change “…”? Ideally, you introduce a new story while also valuing and honoring the old one. This is a little like having one brand identity while recognizing the power of the category essence. An organization’s fundamental story is usually derived from its product line, its founder, and early decisions that were made and encoded in an oral history that becomes its story. Over time, the company hires people who have the right chemistry—meaning that they live by the same story. You can introduce new stories, […]
  2. Talk We dropped our bags, five of us getting back from a trip to share our boons with the Wanukus. Meluna the designer, Sojuku the developer, Jakubu the technical architect, Danak the systems admin, and Kutoka the counter. Kutoka, being the oldest in the group, naturally feels the urge to start the conversation after a long and stressful trip. “So, that didn’t go as we expected, huh?” Silence. Meluna gasps in frustration “The Wanukus can be some of the most difficult group of people to get along with.” We went on a trip to the Wanukus after a long deliberation […]
  3. Build I walked the candidate into our meeting room. “Welcome to Mozi Labs” I said, as I signaled for her to sit in front of our panel. “I will inform the rest of the team that you made it here safely so that we can start the interview. The weather is really bad outside, I hope that you did not have too much trouble finding our office?” “No,” she responded. “I was so excited about this interview that I made a trip in advance yesterday to ensure that I would be able to find my way easily.” Way to win […]
  4. The story of ideas that fly is really the story of the people who adopt them. It’s how their narratives and the realisation of their hopes, dreams and aspirations collide with what we create that makes an innovation meaningful or helps an idea take off. Start there. Create generously, succeed wildly—show us our wings. — Meaningful: The Story of Ideas That Fly by Bernadette Jiwa Source: Amazon Kindle […]
  5. At its simplest, a strategy is a plan for achieving a goal — a bird’s-eye view of the path that will take us from where we are now to where we want to go. It’s important to understand the distinction between strategy and tactics if we’re to elevate ‘story’ in our organisations and use it as more than just a communications tool. If a strategy is the path to your goal, tactics are the specific steps you take as you navigate that path. Imagine your business purpose and vision as a mountain peak. Your strategy is the route map […]

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