RAFFIAPALM

Resources for product teams from industry experts.

Good to great comes about by a cumulative process—step by step, action by action, decision by decision, turn by turn of the flywheel—that adds up to sustained and spectacular results.

— Good to Great: Why Some Companies Make the Leap, and Others Don’t by Jim Collins

Source: Amazon Kindle

Related Stories and Excerpts:

  1. It may seem odd to talk about something as soft and fuzzy as “passion” as an integral part of a strategic framework. But throughout the good-to-great companies, passion became a key part of the Hedgehog Concept. You can’t manufacture passion or “motivate” people to feel passionate. You can only discover what ignites your passion and the passions of those around you. The good-to-great companies did not say, “Okay, folks, let’s get passionate about what we do.” Sensibly, they went the other way entirely: We should only do those things that we can get passionate about. — Good to Great: […]
  2. The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges. — Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Source: Amazon Kindle […]
  3. Winning over one or two customers in each of five or ten different segments—the consequence of taking a sales-driven approach—will create no word-of-mouth effect. Your customers may try to start a conversation about you, but there will be no one there to reinforce it. By contrast, winning four or five customers in one segment will create the desired effect. Thus, the segment-targeting company can expect word-of-mouth leverage early in its crossing-the-chasm marketing effort, whereas the sales-driven company will get it much later, if at all. This lack of word of mouth, in turn, makes selling the product that much […]
  4. A great company doesn’t just thrive because it’s profitable; it’s profitable because it helps people to thrive. Great companies leave the world better than they found it—which is why those of us responsible for creating and building businesses must be as clear about the way we get to our destination as we are about what that destination is. — Story Driven: You don’t need to compete when you know who you are by Bernadette Jiwa Source: Amazon Kindle […]
  5. Do not allow your supposed experience of life to transform you into a machine. Use that experience to listen always to ‘the voice of the heart’. Even if you do not agree with what that voice is saying, respect it and follow its advice: it knows when to act and when to avoid action. — The Book of Manuals by Paulo Coelho Source: Amazon Kindle […]

In:

Topics: , , ,