RAFFIAPALM

Resources for product teams from industry experts.

  • Customer Success: Some tech companies have what’s referred to as a high‐touch model of helping their customers, and some have a low‐touch model. You need to understand what your company’s customer success strategy is, and you need to ensure that your products are aligned with that strategy. Again, if you are proposing something that would represent a change, you’ll want to sit down with leadership and discuss the options.

    — INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) by Marty Cagan

    Source: Amazon Kindle
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  • Don’t be an expert, be open. Let’s be honest. There is a lot of talk about embracing mistakes, failing fast, and showing vulnerability. But expertise is both rewarded and embraced, and often essential to being viewed as credible. How do you balance this? The marketing leader finds ways to communicate expertise while still showing openness toward others, inviting participation.

    This balance is serious Jedi-level $h#t (I’m still working on it). You’re never really a master. But the difference between a “functional expert” (director) and “leader” (VP or CMO) lies in tone, tenor, and self-awareness. You don’t have to be perfect, but you do have to develop tools to navigate challenges with grace. Experts feel closed. Leaders feel open.

    — Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group) by Martina Lauchengco

    Source: Amazon Kindle
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  • Many products run into ethical dilemmas around their data practices. Here are some questions to ask:

    • What data do you plan to collect?
    • Do your customers understand that you’ll be collecting that data?
    • Do your customers understand how you’ll be using that data?
    • Are you planning to share that data with third parties? If yes, how are those third parties planning to use that data?
    • If your customers fully understood how you planned to use their data, would they be okay with it?

    — Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa Torres

    Source: Amazon Kindle
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  • Incubation can be particularly helpful after hearing other people’s ideas. You may not think of new ideas right away, but odds are, your brain is still working on it in the background. So, if you get stuck, sleep on it. Tomorrow will likely bring fresh ideas. Another common way of getting unstuck is to look to analogous products for inspiration.

    For many product teams, this means competitive research. You should draw inspiration from your competitors, but look broader than that. Many innovative ideas come from unrelated domains.

    — Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa Torres

    Source: Amazon Kindle
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  • One of the things I have come to believe strongly is that culture is real; it’s also incredibly important, and it’s something that many people don’t understand at all. It’s both an easy, natural consequence of your company’s evolution and something that can quickly become a problem if you don’t tend to it.

    Consciously guiding the culture of your team is part of a leader’s job, and to do this well, you need to understand what it means in the first place. So what is culture? Culture is the generally unspoken shared rules of a community.

    — The Manager’s Path: A Guide for Tech Leaders Navigating Growth and Change by Camille Fournier

    Source: Amazon Kindle
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