We’ve learned that time-tellers can become clock-builders, and we’re learning how to help time-tellers make the transition. We’ve learned that, if anything, we underestimated the importance of alignment, and we’re learning much about how to create alignment within organizations. We’ve learned that purpose — when properly conceived — has a profound effect upon an organization beyond what core values alone can do, and that organizations should put more effort into identifying their purpose.
— Built to Last: Successful Habits of Visionary Companies by Jim Collins, Jerry I. Porras