• As we work to get our ideas out into the world and try to find and engage the people those ideas will resonate with, it’s easy to fall into the trap of skimming the surface of our story for the facts we believe will give us some tangible advantage. But if we want to give ourselves the best chance of spreading our ideas and creating an impact, we have to get better at telling our real story and living our purpose.

    We need to invest the time to reflect on why we began on this path and how our past informs our present and future. If we’re to do work that matters, we have to dig deeper in order to understand the connection between our personal stories and the work we do. Because now more than ever, our work, not just our job title, is part of our identity.

    — Story Driven: You don’t need to compete when you know who you are by Bernadette Jiwa

No more stories or excerpts.