Resources for product teams from industry experts.
The Entertainer: Sometimes product-makers just want to have fun. If creators of a potentially addictive technology make something that they use but can’t in good conscience claim improves users’ lives, they’re making entertainment. Entertainment is an art and is important for its own sake. Art provides joy, helps us see the world differently, and connects us with the human condition.
— Hooked: How to Build Habit-Forming Products by Nir Eyal
The Facilitator: When you create something that you would use and that you believe makes the user’s life better, you are facilitating a healthy habit. It is important to note that only you can decide if you would actually use the product or service, and what “materially improving the life of the user” really means in light of what you are creating.
— Hooked: How to Build Habit-Forming Products by Nir Eyal
●●●
No more stories or excerpts.