RAFFIAPALM

Resources for product teams from industry experts.

ideation

  • When trying to influence others, having a conceptual framework and a way of presenting it that sticks in people’s minds is very helpful, especially when you are talking to people unfamiliar with the concept. This framework is also effective in conveying the important point that diversity, equity, and inclusion are not merely about principles and wanting to do good, but about translating those principles into action—putting people and processes in place that are crucial for developing inclusive products.

    — Building For Everyone: Expand Your Market With Design Practices From Google’s Product Inclusion Team by Annie Jean-Baptiste

    Source: Amazon Kindle
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  • When you are in the product development world, you become immersed in your own stuff, and it’s hard to keep in mind the fact that the customers you go out and see spend very little time with your product,” says Dowell. “They know the experience of it then and there. But they don’t have any history with it, and it’s hard for them to imagine a future with it, especially if it’s something very different “…” It looked different. There was nothing familiar about it. Maybe the word ‘ugly’ was just a proxy for ‘different.’

    — Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

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  • The Metaverse may be “a massively scaled and interoperable network of real-time rendered 3D virtual worlds,” but, as we’ve seen, it will be realized through physical hardware, computer processors, and networks. Whether those are governed by corporations alone, governments alone, or decentralized groups of tech-savvy coders and developers, the Metaverse is dependent on them. The existence of a virtual tree and its fall may forever be in question, but physics is immutable.

    — The Metaverse: And How It Will Revolutionize Everything by Matthew Ball

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  • Epidemics are, at their root, about this very process of transformation. When we are trying to make an idea or attitude or product tip, we’re trying to change our audience in some small yet critical respect: we’re trying to infect them, sweep them up in our epidemic, and convert them from hostility to acceptance. That can be done through the influence of special kinds of people, people of extraordinary personal connection. That’s the Law of the Few. It can be done by changing the content of communication, by making a message so memorable that it sticks in someone’s mind and compels them to action. That is the Stickiness Factor. I think that both of those laws make intuitive sense. But we need to remember that small changes in context can be just as important in tipping epidemics, even though that fact appears to violate some of our most deeply held assumptions about human nature.

    — The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

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  • You don’t need all of the world on day one, and let’s take that one step further—you positively don’t want the attention of the whole world, because that means you’ve made something for everyone, not something that’s going to be loved by the people you want to matter to first. When we stop saying, ‘Look at the incredible wings we’ve made for you’ and begin with, ‘Can you see how amazing your wings are in this light?’ it changes everything. The trap we fall into is trying to tell people how life-changing our widget is. If it changes their lives, we won’t have to tell them.

    — Meaningful: The Story of Ideas That Fly by Bernadette Jiwa

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