• When Netflix analyzed customer sessions, they realized that 87 percent of all mobile sessions lasted less than ten minutes. The only problem was, Netflix didn’t have any content shorter than ten minutes long. As a result, the brand announced in 2014 its intentions to create 2–5 minute clips designed for mobile users. This same technique can help you target consumers’ desire for Microconsumption as well, by giving them value in short, digestible bursts.

    — Non-Obvious: How to Think Different, Curate Ideas & Predict The Future by Rohit Bhargava

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