RAFFIAPALM

Resources for product teams from industry experts.

strategy

  • Surround your disruptive core product, the thing that got you to the dance, with a whole product that solves the target customer’s problem end to end. That will keep you on the dance floor for a long time to come. The way you design a whole product is to work backward from the target customer’s use case, filling in the blanks as you go along, either with new R&D, an acquisition, a partnership, or an alliance.

    — Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

    Source: Amazon Kindle
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  • Building a visionary company is a design problem, and great designers apply general principles, not mechanical lock-step dogma. Any specific how-to will almost certainly become obsolete. But the general concepts — adapted, of course, to changing conditions — can last as guiding principles well into the next century.

    — Built to Last: Successful Habits of Visionary Companies by Jim Collins, Jerry I. Porras

    Source: Amazon Kindle
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  • People cannot reliably predict where they are going and how their lives will unfold, especially in today’s unpredictable world. Those who built visionary companies wisely understood that it is better to understand who you are than where you are going — for where you are going will almost certainly change. It is a lesson as relevant to our individual lives as to aspiring visionary companies.

    — Built to Last: Successful Habits of Visionary Companies by Jim Collins, Jerry I. Porras

    Source: Amazon Kindle
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  • While product strategy starts with focus, it then depends on insights. And insights come from study and thought. These insights come from analyzing the data and from learning from our customers. The insights might pertain to the dynamics of our business, our capabilities, new enabling technologies, the competitive landscape, how the market is evolving, or our customers.

    — EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) by Marty Cagan

    Source: Amazon Kindle
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  • When you start a new business you do not need to envision accurately the details of your strategy or predict foresightedly how technology will evolve. Rather, you need to focus primarily on getting the initial conditions right. If you start from a good place, then the choices that lead to success will look like the right choices. In order to exploit these choices, you need to create a business model whose resources, processes, and values can harness these forces so that they propel you toward success rather than blow you away.

    — The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, et al.

    Source: Amazon Kindle
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