RAFFIAPALM

Resources for product teams from industry experts.

strategy

  • Care — about your customers, about your employees, about your brand — with everything you’ve got. Erase any lines in the sand — don’t be afraid of what’s new or unfamiliar. Show up first to market whenever possible, early the rest of the time. Instill a culture of caring into your business by:

    – Being self-aware

    – Mentally committing to change

    – Setting the tone through your words and actions

    – Investing in your employees

    – Hiring culturally compatible DNA, and spotting it within your existing team

    – Being authentic — whether online or offline, say what you mean, and mean what you say

    – Empowering your people to be forthright, creative, and generous

    — The Thank You Economy by Gary Vaynerchuk

    Source: Amazon Kindle
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  • The Metaverse may be “a massively scaled and interoperable network of real-time rendered 3D virtual worlds,” but, as we’ve seen, it will be realized through physical hardware, computer processors, and networks. Whether those are governed by corporations alone, governments alone, or decentralized groups of tech-savvy coders and developers, the Metaverse is dependent on them. The existence of a virtual tree and its fall may forever be in question, but physics is immutable.

    — The Metaverse: And How It Will Revolutionize Everything by Matthew Ball

    Source: Amazon Kindle
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  • For “in all fair dealings,” Burke reminded his parliamentary colleagues in 1775, “the thing bought must bear some proportion to the purchase paid.” Proportionality comes from what grand strategy is: the alignment of potentially infinite aspirations with necessarily limited capabilities. And fairness? I’d say from bending the alignment toward freedom. Or, as Berlin would have put it, toward “negative” liberty.

    — On Grand Strategy by John Lewis Gaddis

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  • At its simplest, a strategy is a plan for achieving a goal — a bird’s-eye view of the path that will take us from where we are now to where we want to go. It’s important to understand the distinction between strategy and tactics if we’re to elevate ‘story’ in our organisations and use it as more than just a communications tool. If a strategy is the path to your goal, tactics are the specific steps you take as you navigate that path. Imagine your business purpose and vision as a mountain peak.

    Your strategy is the route map — the path you choose that’s going to get you up that mountain. Tactics are the steps you take on the journey to advance your way along that chosen path towards the summit, thus realising your vision.

    — Story Driven: You don’t need to compete when you know who you are by Bernadette Jiwa

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  • One of the keys to breaking into a new market is to establish a strong word-of-mouth reputation among buyers. Numerous studies have shown that in the high-tech buying process, word of mouth is the number-one source of information that buyers reference, both at the beginning of the sales cycle, to establish their “long lists,” and at the end, when they are paring down their short ones.

    Now, for word of mouth to develop in any particular marketplace, there must be a critical mass of informed individuals who meet from time to time and, in exchanging views, reinforce the product’s or the company’s positioning. That’s how word of mouth spreads. Seeding this communications process is expensive, particularly once you leave the early market, which in general can be reached through the technical press and related media.

    — Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

    Source: Amazon Kindle
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