RAFFIAPALM

Incubation can be particularly helpful after hearing other people’s ideas. You may not think of new ideas right away, but odds are, your brain is still working on it in the background. So, if you get stuck, sleep on it. Tomorrow will likely bring fresh ideas. Another common way of getting unstuck is to look to analogous products for inspiration.

For many product teams, this means competitive research. You should draw inspiration from your competitors, but look broader than that. Many innovative ideas come from unrelated domains.

— Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa Torres

Opportunities framed from your company’s perspective: Product teams think about their product and business all day every day. It’s easy to get stuck thinking from your company’s perspective rather than your customers’ perspective. However, if we want to be truly human-centered, solving customer needs while creating value for the business, we need to frame opportunities from our customers’ perspective.

No customer would ever say, “I wish I had more streaming entertainment subscriptions.” But they might say, “I want access to more compelling content.” Review each opportunity on your tree and ask, “Have we heard this in interviews?” If you had to add opportunities to support the structure of your tree, you might ask, “Can I imagine a customer saying this?” Or are we just wishing a customer would say this?

— Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa Torres