Resources for product teams from industry experts.
Instead of trying to use your technology and expertise to make a better product for your users’ standard behavior, experiment with inviting the users to change their behavior to make the product work dramatically better.
— Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin
Now that brands are touchable, there’s no reason to think that with some creativity, they can’t create the same emotions as a sports team or a pop culture event. The brand that touches and creates the most emotion wins.
— The Thank You Economy by Gary Vaynerchuk
It’s time to start looking at early tech adopters as a micro group, maybe even your most valuable consumer, because if you can get them on your side, they’ll do a lot of work for you. You put in the heart and the sweat, and they will reward you with untold amounts of earned media in the form of press, talk, and visibility.
— The Thank You Economy by Gary Vaynerchuk
Innovation is mysterious. Inspiration is largely unpredictable. But it’s obvious from all the success we see in the marketplace that we can rise to the occasion. Once the habit is ingrained and you become the starter, the center of the circle, you will find more and more things to notice, to instigate, and to initiate. Momentum builds and you get better at generating it. If you go to bed at night knowing that people are expecting you to initiate things all day the next day, you’ll wake up with a list. And as you create a culture of people who are always seeking to connect and improve and poke, the bar gets raised.
— Poke the Box by Seth Godin
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